Kenyan entrepreneur Loise Wanjiku has officially launched E-tiba, a comprehensive digital homecare platform designed to support families caring for loved ones at home. The initiative, announced February 25, 2026, emerged from Wanjiku's personal experience losing a family member due to inadequate home-based medical care. The platform aims to bridge critical gaps in Kenya's healthcare system by providing families with essential medical knowledge, resources, and professional guidance for home caregiving.
E-tiba offers multiple services including telemedicine consultations, medication management systems, and educational resources for family caregivers. The platform connects users with licensed healthcare professionals who can provide remote monitoring and guidance for patients receiving care at home. Wanjiku developed the concept after recognizing that many Kenyan families lack the medical expertise needed to properly care for sick relatives, particularly in rural areas where healthcare access remains limited.
The digital platform addresses Kenya's ongoing healthcare challenges, where many patients are discharged from hospitals to recover at home without adequate support systems. E-tiba provides step-by-step caregiving protocols, emergency response guidelines, and 24/7 access to medical professionals through video consultations. The service also includes medication reminders and vital sign monitoring capabilities that can alert healthcare providers to potential complications.
Wanjiku's journey from village roots to tech entrepreneurship reflects broader trends in Kenya's growing digital health sector. Her background in rural Kenya provided firsthand insight into the healthcare disparities that urban-focused medical systems often overlook. The E-tiba platform specifically targets underserved communities while remaining accessible to urban families seeking comprehensive homecare solutions.
The homecare platform launches amid increasing demand for alternative healthcare delivery methods in Kenya. Government statistics indicate that hospital bed shortages and transportation barriers prevent many patients from receiving adequate institutional care. E-tiba's model allows patients to receive professional medical support while remaining in familiar home environments, potentially reducing healthcare costs and improving patient comfort.
Industry experts note that E-tiba represents a significant development in Kenya's digital health landscape, where technology-driven solutions are increasingly addressing traditional healthcare gaps. The platform's comprehensive approach combines professional medical oversight with family-centered care, creating a hybrid model that leverages both technological innovation and community-based support systems. Wanjiku plans to expand E-tiba's services to additional regions across Kenya, with potential for broader East African market penetration in future phases of development.
